Privacy Policy


The below does not relate to confidential information shared with Ruby & Sons when creating the Fairytale but only initial and general information about you that we collected or that are subject to be collected by any business venture such as ours for marketing, performance, advertisers purpose, etc., and any information about you that is shared automatically by your computer or browser while using our website (not included the use in the login pages).



We may collect and process the following data about you:

Information that you provide by filling in forms on our website ( This includes information provided at the time of enquiring about our products and services, when providing feedback and testimonials about our products and services. We may also ask you for information when you report a problem with our website.

If you contact us, we may keep a record of that correspondence.

We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.

Details of your visits to our site including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.

Information in your CV (including any sensitive information contained in your CV) provided by you when enquiring about recruitment opportunities at Ruby & Sons and retain by us for recruitment purposes.



Cookies are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the website. Our site uses session cookie files which are automatically generated when you visit our site but these files do not store your data and will be deleted from your computer when you finish using the site by closing your browser.

Please note that our advertisers may also use cookies, over which we have no control.

Where you continue to use our website without changing your browser settings, we will assume that you are happy to receive all cookies on our website. You can however set your browser not to accept cookies and various websites will tell you how to remove cookies from your browser. However in a few cases some of our website features may not function as a result.



The data that we collect from you may be transferred to, and stored at, a destination outside the United Arab Emirates, i.e. eventually in India or in the European Economic Area (“EEA”). It may also be processed by staff operating outside the United Arab Emirates who work for us. Such staff maybe engaged in, among other things, the fulfillment of your order and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

We will take appropriate technical and organizational precautions to prevent loss, misuse or alteration of your personal information. All information you provide to us is stored on our secure servers. Where we have given you a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access.



We may use information held about you in the following ways:

To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.

To carry out our obligations arising from any contracts entered into between you and us.

To notify you about changes to our service.

To deal with enquires and complaints made by or about you relating to the website.

To consider whether you would be suitable for recruitment opportunities at Ruby & Sons and to contact you in relation to any future opportunities. By submitting your CV to us you agree to your information being held and used in this way.

We may also use your data, or permit selected third parties to use your data, to provide you with information about goods and services which may be of interest to you and we or they may contact you about these by [email, post or telephone.

If you are an existing client or a beneficiary, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale to you.

If you are a potential client, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this.

If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data.

We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in SW1). We may make use of the personal data we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience.



We may disclose your personal information to third parties:

In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets. That does not affect our commitment related to confidential information given for the Project.

If Ruby & Sons or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets. That does not affect our commitment related to confidential information given for the Project.

If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms and conditions and other agreements; or to protect the rights, property, or safety of Ruby & Sons, our clients, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction. This may include, after our lawyer’s opinion is given or judicial order, the confidential information given for the Project.



You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by ticking certain boxes on the forms we use to collect your data.  You can also exercise the right at any time by contacting us at

Our website may, from time to time, contain links to and from other websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies.  Please check these policies before you submit any personal data to these websites.



The law gives you the right to access information held about you. Your right of access can be exercised in accordance with the law. Any access request may be subject to a fee of AED100, to meet our costs in providing you with details of the information we hold about you. We may also require you to provide further information so we are satisfied of your identity before we deal with your request.



Any changes we may make to our privacy policy in the future will be posted on this page or, where appropriate, notified to you by e-mail.



Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to Please also contact us using this address if you would like us to update, correct or delete any personal information held about you.