Why Do We Need Fairy Tales?


It is human instinct to want to leave behind a legacy. For our children, grandchildren and generations to come.  A reminder that we existed.

Instead of a sky-high pile of boxes containing a mélange of multimedia, Ruby & Sons puts on the table a concept that’s never existed before.

A book about you.

Your story. Immortalised in words.

Your photos. Frozen forever in the pages of a book.

Your history. Page, after page, after page.


Memory fades. Science has proven so. Events that were once top of the priority list, lay largely forgotten in the recesses of our mind.

Ruby & Sons believes that these memories deserve longevity. Not just the event alone, but the event complete with its finer details: emotions, laughter, tears, the fear of failure, the joy of success, the look in someone’s eyes that you want to hold on to forever… And that’s what a Fairytale by Muby Astruc™ will deliver: The never-before opportunity to relive, over and again, moments that now lie buried in the glorious past.


Fairytale by Muby Astruc™ helps clients dig into the reservoir of their memory.
To transform freely and safely their deepest feelings into words. To witness themselves as the main character of a story. To be reminded that their life is exceptional, has an amazing lead character and deserves to be in a fairy tale.

A Fairytale by Muby Astruc™ does not flatter its client’s ego. It gives it the most reliable support needed, enabling it to speak its truth.

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And we can answer any questions you may have: